Mobile users 'need to know about IM'

5 February 2009 — 5:00 PM

Shoppers trading up for the latest phones need to be advised on how instant messaging (IM) works, one expert has advised.

A spokesman for ProcessOne, a group which specialises in a range of such services, said in terms of billing and price plans, many people were in the dark over the solution.

Mickael Remond, chief executive of the company, said there was a lack of education due to the fact operators and networks had nothing to gain from its customers taking advantage of IM.

He added a little more time and investment was required before consumers with the latest contracts see the full benefits of such technology.

"[Users] might be a bit afraid of using a service they don't fully understand in terms of cost on their bill at the end of the month," he added.

A study from TNS Global Telecoms Insight looked at how IM could be integrated into the current communications market and found mobile users who adopt it find it becomes their main non-voice facility of choice.

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