Sell mobile phone to join Apple revolution

26 October 2010 — 11:59 AM

The popularity of Apple devices continues to grow

Apple is nearing a position of dominance in the mobile market, with those who sell a phone in the coming weeks and months in a position to join its growing customer base.

Research by Strategy Analytics shows the US manufacturer has surpassed the sales of brands such as Research In Motion (RIM) - which makes BlackBerry devices - and is now homing in on the world's largest retailer of mobiles, Nokia.

During the third quarter of 2010, Apple's market share reached 18.3 per cent - up from its 2009 average of 14.4 per cent.

Tom Kang, director at the organisation, says: "Apple was the star performer during the quarter, as it captured a record 18 per cent marketshare, overtook RIM and closed the gap on Nokia."

Sales of the company's flagship iPhone 4 may be behind the surge in popularity.

Meanwhile, its iPad was this week predicted by Will Findlate, editor of Stuff magazine, to be the must-have Christmas present of 2010.

Julie Snape, head of marketing at Envirofone, says: "Apple has firmly established itself as a 'must-have' brand. If you’ve just got to have an iPhone, why not trade-in your old handset? You could make some extra cash."

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