Rugby fans may be tempted to sell mobile phone

4 November 2010 — 7:06 PM

Mobile users could follow Martin Johnson's team closer than most

Passionate rugby fans may wish to sell a mobile phone and upgrade to a model that is capable of playing online videos, after a new show was confirmed.

O2 has linked up with the Rugby Football Union (RFU) to launch O2 Inside Line, a programme dedicated to the sport that will begin by covering this month's Investec Internationals.

Available via the sporting organisation's platform RFUtv, supporters may find the easiest way to catch up on the latest episode is to log on via a handset.

The feature is set to be presented by ex-England rugby star Austin Healy and sports host Abi Griffiths.

Simon Freedman, head of sponsorship at the mobile network, says: "O2 Inside Line is a highly original programme designed to bring fans closer to the action by providing light-hearted but credible content including plenty of player engagement."

England kick off their autumn series against New Zealand at Twickenham on Saturday (November 6th), before matches against Australia, South Africa and Samoa.

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