Selling mobile phone may help Britons keep track of weather

2 December 2010 — 2:17 PM

A top mobile may help Britons plan for poor weather

With snow causing chaos across the UK, those who sell a mobile phone and invest in a new device may be among the best prepared for such a situation.

Hitwise reports the number of visits to online weather sites has more than tripled since the country got particularly cold, while in the seven days to November 30th the traffic on transport portals rose by 80 per cent.

In particular, internet users in Scotland – where much of the most severe weather has struck – have been quick to turn to the world wide web for help.

'Edinburgh Airport' and 'Lothian buses' have been two of the most popular search terms, the organisation notes.

The last few days may have emphasised to some just how important investment in a smartphone is, with the latest models offering apps, web browsing and functions that can be used to monitor the latest weather.

Both Edinburgh and Gatwick Airports were forced to close yesterday (December 1st) due to the snowfall.ADNFCR-2059-ID-800268481-ADNFCR

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