Mobile recycling 'goes primetime'
10 February 2009 — 4:00 PM
There are a number of initiatives in place that are giving the public the confidence to recycle mobile phones they no longer need, it has been advised.
According to a blog post on the Nokia Conversations website, primetime television was the latest avenue used to highlight the benefits of trading in used mobiles.
James writes on the site's Environment page that, at the weekend, Sky 1's Noel's HQ asked viewers to hand in older devices to help a national charity that trains dogs to help disabled people.
He adds it is this kind of campaign that will draw attention to how recycling mobile phones can not only be good for the environment, but can also be used to help those in need.
The writer called for "simplicity, prominence and authority" in initiatives aimed at encouraging the practice and that this should be used to "drive the message home".
In addition to the charitable benefits that can be enjoyed by recycling, consumers could also generate the cash they need to but the latest phones.
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