Jamie Oliver tells of fun people who sell mobile could have

10 December 2010 — 6:44 PM

Apps are the way forward for celebrity chef Jamie Oliver

People who sell a mobile and switch to an iPhone 4 as its replacement will benefit from access to apps, which have been described by Jamie Oliver as "more brilliant than books".

The celebrity chef, speaking at Apple's Regent Street store in central London, said he is a huge fan of downloads for his handset, reports T3.

He noted having lots of apps is in many ways similar to "having your own market stall" and reiterated his preference for them over books, despite his latest title becoming the fastest selling non-fiction publication of all time.

"The app that we did last year was great but in two years time it won't be," Oliver is quoted as saying by the website.

Fans of his work may be pleased to learn the chef has launched another iPhone download to coincide with the release of his most recent book.

Apple has this week confirmed Angry Birds is one of the UK's favourite apps for 2010.

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