Apple iPhone wins mobile music gong

23 February 2009 — 3:42 PM

The iPhone has won another award

Apple's iPhone has been recognised for its music-playing capabilities and given the Gold Future Mobile prize.

The handset - which can also access the internet, double up as an iPod and enable games and other applications - was praised by Juniper Research and given the gong.

Interest in downloading full-length tracks to the latest phones, the company said, was "stimulated" by the iPhone technology enabling users to do this.

The award was given as Juniper Research forecast a rise in revenue from full track downloads in the next four years, which it said may compensate for a reduction in the revenue generated from purchased ringtones.

Panel judge Dr Windsor Holden said the iPhone was an "irresistible" combination of a user-friendly music store with a "wonderful" music player.

His comments preceded those of Shazam chief executive officer Andrew Fisher, whose recognition application - Shazam ID - took the silver medal. The company was "honoured" to accept the award, Mr Fisher said.

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