The latest phones 'must have more content'

25 February 2009 — 5:00 PM

Better technology means consumers expect more from the latest handsets

Shoppers are demanding more embedded content from the latest phones, a new survey has suggested.

According to research from analysts at GetJar, a firm that provides downloadable applications for Java, Symbian, Windows Mobile, BlackBerry, Palm and Flash Lite-enabled phones, consumers are being more picky about their purchases.

The survey asked respondents from 130 countries what they wanted from the latest phones and 69 per cent said features like games, music players and other software was important.

Elsewhere, 28 per cent placed emphasis on the brand of the handset and 17 per cent said it was vital to have a good user experience.

Memory was key for eight per cent of those asked and a top priority for seven per cent was the design of the gadget.

Ilja Laurs, chief executive and founder of GetJar, said: "User interface and brand prove to be dominant factors for deciding which handset consumers choose."

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