Vodafone Music store goes DRM-free
13 March 2009 — 5:00 PM
Vodafone has become the first network to offer access to music free from digital rights management (DRM) software on its latest phones and contracts.
The company announced this week that in partnership with record companies like Universal, Sony and EMI, it will allow its users to download tracks that can freely be transferred between devices.
It is hoped the changes will mean its latest contracts are even more tempting for those looking to upgrade and will provide a major boost for the carrier's online music store.
Commenting on the move, Vodafone's internet services director Pieter Knook said the decision to offer DRM-free music would mean more options for the consumer.
"They will now have the freedom to download tracks from their favourite artists without any device restrictions allowing them to experience their music however they want it, wherever they are," he added.
Vodafone customers also have access to a number of exclusive handsets, such as the BlackBerry Storm.
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