Bluetooth marketing to tempt T Mobile customers
24 March 2009 — 2:00 PM
T Mobile has announced plans to use Bluetooth technology in marketing its latest contracts and products.
It has been revealed that the network will pilot a new scheme across the UK in six of its stores, where passers-by will receive information about special offers and deals on their handsets.
The company hopes the system - which is known as proximity marketing - will encourage consumers into trading-up for the latest phones and tariffs.
Commenting on the move, T Mobile's director of retail Andrew Coull explained it was hoped the initiative would be positive for its business as well as customers.
"We see proximity marketing as an innovative and more targeted way of interacting with our customers and we hope that they will also see the benefits," he said.
The T Mobile G1 - the first ever phone to be powered by Google's Android operating system - is exclusive to the network on a range of tariffs.
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