Partnership 'shows Vodafone's commitment to sustainability'
24 March 2009 — 10:01 AM
Vodafone has commented on a new partnership that could make its business more sustainable.
It was announced this week that the network would join forces with Telefonica in sharing a number of assets across Europe. The move could cut the amount of resources required by the firms, cutting costs and carbon emissions.
According to Michel Combes, chief executive of Vodafone Europe, the decision to work with Telefonica - the group behind O2 in the UK - shows further commitment to green business practices.
"This move will enable us to focus our resources on developing more innovative and market leading services while delivering on our pledge to reduce the environmental impact of our network roll out," he added.
Businesses looking to improve their own eco-credentials could find recycling mobile phones is one way to do so.
One smartphone currently exclusive to the Vodafone network is the BlackBerry Storm, the manufacturer's first touchscreen handset.
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