Most users want to sample mobile internet first, says expert
8 April 2009 — 10:03 AM
Most mobile phone users would rather sample their handset's internet capabilities before buying a bundled package, it has been suggested.
Dr Windsor Holden recently published a report with Juniper Research focused on the expected performance of mobile entertainment services in the next two years.
He said that due to the recession, there may be a decline in the amount of people willing to pay for subscription-based content.
An "overwhelming majority" of users are prepaid customers so they would prefer to sample mobile internet prior to agreeing to a contract, he added.
"While operators have made significant strides in reducing the costs of bundled data ... in most cases, data costs are so high that they act as a disincentive to such initial usage," Dr Holden explained.
Consumers dissatisfied with the costs of their calls and texts may want to investigate what else is on the market. They could also get cash by recycling their mobile and putting the money towards a brand new one.
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