Motorola highlights importance of mobile recycling

17 April 2009 — 2:00 PM

The Renew was announced this year

Motorola has highlighted the importance of recycling mobile phones by supporting a new global initiative.

The manufacturer, which counts the Moto W233 Renew among its range, will team up with the Earth Day Network and Green Apple Festival in a bid to increase awareness of the process.

It is hoped by sponsoring such initiatives, more people will realise how essential it is to the environment that used mobile phones are not sent to landfill.

Karen Tandy, senior vice president of public affairs and communications at Motorola said the move was reflective of the firm's commitment to eco-friendly processes.

"With products like Renew, our recycling initiatives and partnerships with leading environmental organizations … we're able to drive environmentally responsible innovation in the world of technology," she added.

The Moto W233 Renew is produced in such a way as to be the first certified carbon-free handset on the market.

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