New Motorola compared to footballing icon
24 April 2009 — 2:00 PM
Motorola has suggested its latest phone carries some of the traits of England footballer David Beckham.
The AC Milan and former Manchester United number seven was chosen to promote the manufacturer's new Aura model and the firm claimed there was more than one reason for this.
Motorola explained the photograph and accompanying video selected to advertise the device is reflective of how both look and perform.
"The image expresses how inner power and precision drives outward beauty and a finely sculpted form - similar to the design of Aura and Beckham himself," it said.
Shot by music video director Anthony Mandler - whose credits include clips for artists such as Jay-Z, Nelly Furtado, The Killers and Beyonce - the promotion aims to boost sales of a phone which Trusted Reviews recently said was "a triumph of style over substance".
The Motorola Aura features a circular screen and swivel-action hinge reminiscent of the firm's old V70.
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