"Mass karaoke session" used to advertise T-Mobile
5 May 2009 — 5:03 PM
T-Mobile has enlisted the help of 13,000 people for its latest television commercial, which it has described as a "mass karaoke session".
Premiered last Saturday (May 2nd), the clip involves a crowd singing along to classic ditties such as Is This The Way To Amarillo and Grease anthem Summer Nights.
They gathered in London's Trafalgar Square to help create the Sing-along advert, which was captured on film and audio by 24 cameras and 2,000 microphones.
Those who saw the T-Mobile spot might remember the previous Dance campaign, which saw 350 people break into a funky routine right in the middle of Liverpool Street station.
"Dance was always going to be a hard act to follow, but we think we've created a worthy sequel with Sing-along," said the network's head of brand and communications Lysa Hardy.
"It's another great dramatisation of our Life's for Sharing strapline."
Joining in with the chorus was rocker Pink, who described the experience as "fantastic".
She is currently touring in the UK - her stage show is called Funhouse.
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