Music downloads 'key to Nokia/Orange partnership'

13 May 2009 — 2:00 PM

Music appliactions are now available on most of the latest phones

Music now plays an essential role in the lives of people with the latest mobile phones, it has been suggested.

Following the launch of an exclusive version of the Nokia 5800 XpressMusic on the Orange network, a spokesman for Nokia discussed how important the audio download market now is to the telecommunications sector.

According to Mark Loughran, managing director of the Finnish phone maker's UK arm, integrating the Comes With Music download service into the handset addressed a clear consumer demand.

He explained that music was "key to both Orange and Nokia" and that this emphasis on audio downloads could make an effective partnership.

"The ability to download all the music you love, free and legally from the Nokia Music Store on a great choice of Orange price plans will change music forever," he added.

Orange also recently announced it would make available an exclusive version of the HTC Touch to its business users.

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