Better handsets and tariffs 'make mobile internet more popular'
14 May 2009 — 6:00 PM
New price plans and advancements in mobile internet technology on the latest phones have led to a huge upsurge in usage of digital media, according to mobile provider Orange.
The latest edition of the group's Digital Media Index has revealed a 108 per cent increase in mobile handset data usage, with subscriptions to Orange's dongle-oriented mobile broadband service increased by over 504 per cent.
Orange claims that the affordability of mobile internet options on the latest contracts are responsible for making the service more accessible, with customers now regularly accessing social networking sites and music downloads via their handsets.
Paul Jevons, director of products, portals and services for Orange predicted further growth for the market, saying: "An explosion in the number of mobile applications and new embedded laptops will boost mobile data demand even further in the coming months."
The mobile operator has also forecast more success for its Orange Wednesdays cinema promotion, with the release of several major blockbusters generating a 30 per cent increase in demand.
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