Holidaymakers are focus as Vodafone scraps roaming rates
15 May 2009 — 12:56 PM
Vodafone has revealed that it has timed its abolition of roaming charges for new and used phone customers with the holiday season in mind.
The operator is to remove additional rates for holidaymakers using their phones abroad between June 1st and the end of August. The agreement applies in 35 countries.
Ian Shepherd, consumer director at Vodafone, said that the decision was made in order to differentiate itself from its competitors and claimed that the timing was deliberate.
"We are really excited to see how this picks up and we have millions of customers already in the UK," he commented.
"Both our consumer customers and business customers can take advantage of this."
The scheme - which the firm has christened Vodafone Passport - could benefit more than 18 million customers, who will be able to send text and picture messages and make calls at the same price as they would in the UK.
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