3 Mobile shows its funny side

18 May 2009 — 11:58 AM

Peep Show is just one of the programmes that will run the clips

A new deal has been signed between 3 Mobile and Channel 4 that could see the former's latest phones featured on TV.

The operator has entered a new partnership with the broadcaster to sponsor its line of Original Comedy programming - including Star Stories, Peep Show and 8 Out of 10 Cats.

Running for the rest of the year, the move means viewers of Channel 4, E4 and More4 - as well as the group's online 4onDemand service - will get to enjoy a host of comical idents around selected shows.

Alan Doyle, director of integrated communications at 3 Mobile, said the firm was similar to Channel 4 in its willingness to push boundaries and strive for improvement.

"These are values that are important to us, and we hope that this deal will help us share them with the 16-34 year old audience that the broadcaster's award-winning programming attracts," he added.

One of the latest phones now available on 3 Mobile is the Blackberry Bold, which it launched at the end of last month.

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