Vodafone roaming charge cut 'smart for company and customers'
26 May 2009 — 5:00 PM
There could be more than one reason why Vodafone's move to scrap roaming charges was a smart one, it has been advised.
According to Shaun Collins of the CCS Insight Blog, not only has the carrier appeased regulators by reducing the cost of calling while in other countries, it has also reaffirmed its commitment to its customers.
He states the network is looking to take a firmer hold of the UK market with its latest contracts and is doing so by addressing the needs of consumers - which at the moment is saving money.
Mr Collins goes on to highlight some of the other moves Vodafone has made recently that back this theory.
"Just a few weeks ago it announced a flat rate of £0.50 a day for mobile web browsing. It has also launched the prepaid Freedom tariff, which boasts £50 of credit for just £10," he explains.
The firm recently announced a revised price plan aimed at small and medium sized-businesses.
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