Study looks at mobile phones as central to consumers' lives

12 June 2009 — 2:00 PM

Smartphone technology is constantly evolving

New research has highlighted how important the latest phones are to modern consumers.

Conducted by analysts at mobile device management company Mformation, the study looked at how much information people now store on their portable technology devices.

It was noted 94 per cent of people store telephone numbers on their phone and 65 per cent use it for addresses and other contact data. 83 per cent keep photos, 51 per cent videos and 48 per cent retain important dates on their calendar.

The study also revealed that music was now a big part of the mobile storage sector with 40 per cent of respondents saying they keep downloaded audio on their handset.

"With ever-increasing phone and network capabilities, this trend of using the phone to store valuable and sensitive data from every aspect of life is set to continue," the company predicted.

Some of the latest phones that keep music as their central focus include the Nokia 5800 XpressMusic, as well as the Walkman line of Sony Ericsson devices.

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