Air Miles to encourage mobile recycling

17 June 2009 — 10:26 AM

The company is backing mobile recycling

Air Miles is the latest group to call on consumers to consider the benefits of recycling mobile phones.

The company, which offers an international travel incentive scheme, is encouraging people in the United Arab Emirates to trade in their handsets as part of a national scheme.

As an official sponsor of the country's mobile recycling initiative, Air Miles will be offering 120,000 points each month to consumers who take part and aims to educate people on how such moves benefit the environment.

Head of public relations for the firm Fiona Leslie said the group was "committed to raising awareness" in this way wherever possible.

"It is a great way to educate people about the detrimental effect that electronic waste has on the environment and to show that it is possible, […] to dispose of mobile phones or electronic devices properly," she added.

Consumers looking to trade in old mobile phones could use the cash to purchase a new device - such as the recently announced Apple iPhone 3G S.

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