Samsung launches 'impatient' newmobile
19 June 2009 — 10:45 AM
Samsung has been flying across the globe as part of a campaign to launch one of its latest phones.
The South Korean electronics manufacturer set up a series of events in London, Dubai and Singapore, using the opportunity to showcase a new model that is set to be backed by a £5 million advertising drive.
Complete with the slogan "impatience is a virtue", the Samsung Jet boasts a range of smartphone features that include Microsoft Exchange ActiveSync, a 3.1-inch AMOLED screen and a host of connectivity options.
The manufacturer's TouchWiz 2.0 user interface is also onboard and according to Mark Mitchinson, the firm's vice-president in the UK and Ireland, is an aspirational handset that will appeal to many.
"I believe once you use the new Jet phone you'll understand the unrivalled mobile experience we have created for them," he added.
The firm also recently announced three new devices that it was adding to the Omnia family of phones.
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