Music-focussed Sony Ericsson 'an affordable option'
16 July 2009 — 5:00 PM
The Sony Ericsson W205 Walkman phone has been highlighted as part of a new marketing drive announced by the manufacturer this week.
According to the company, which first brought the brand to the market in the late 1970s with a range of cassette-based personal stereos, the new device combines a number of features that music lovers may find attractive.
With an integrated Walkman media player, FM radio, TrackID music recognition system and Bluetooth connectivity, the handset could be a solid purchase for those recycling mobile phones.
"The W205 is an affordable mobile phone that is accessible to everyone, offering the quality expected from the Walkman brand," the company explained.
In addition, Sony Ericsson is challenging a number of advertising agencies to come up with new campaign ideas backing the gadget that celebrate these features.
A recent review for the device on Article Alley pointed to its integrated music facilities, noting that the media player was "top notch".
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