App Store 'has boosted iPhone popularity'
17 July 2009 — 2:00 PM
Consumers recycling mobile phones might be more likely to shop for an Apple iPhone 3G because of access to the App Store, one expert has suggested.
A spokesman for What Mobile magazine, which provides news and reviews on the latest developments in the sector on a monthly basis, said the device has created a market of its own that makes it desirable to many.
Jonathan Morris, editor at the resource, explained the App Store - an online retail outlet where iPhone users can download games and lifestyle or organisational software - had played a big role in this.
"The iPhone has established a new market segment of its own, just as Apple has its niche in the PC-dominated computer world," he said.
Apple's updated version of the iPhone, the 3G S, was launched last month on the same day as Nokia's latest flagship device - the N97. The former is now widely available on the O2 network, while the latter can be picked up via various operators.
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