New study finds green purchases 'up 25%'

13 August 2009 — 10:06 AM

Shopping online and buying green products are both up

More and more consumers are investing in environmentally-friendly gadgets and other products, according to a new study.

In news that may interest those recycling mobile phones to buy a replacement device like the Motorola W233 Renew, My Greener Home found the number of people now shopping for more eco-aware items is up 25 per cent on last year.

The research noted that overall internet retail had increased by around 12.3 per cent, but highlighted the fact ecologically-focused purchases were attaining more than double this level of growth.

Edwin Lloyd, founder of My Greener Home, said it was clear the green message was getting through to consumers.

"We're seeing a return to traditional pastimes where gardening, growing your own veg, keeping animals and living a healthy, natural way of life is becoming more and more popular," he added.

The Motorola W233 Renew is partially made from recycled plastic bottles and is built to a more carbon-efficient standard than many other devices.

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