Socially-aware shopping 'now the fashionable choice'

19 August 2009 — 2:00 PM

Shopping in a more ethical manner is big with some consumers

Environmentally-friendly products and behaviour are now the trendy choice, it has been advised.

A spokeswoman for the Ethical Fashion Forum (EFF), a non-profit network which looks at sustainable and social developments in the industry, said it was clear that those in the know were now taking the green option.

Josie Nicholson, associate director at the organisation, noted this was due to a change in attitude by manufacturers and companies that was driven by demand from the consumer.

"The ethical market is going from strength to strength," she explained. "It's about luxury and well made quality, consumers are more wary about spending money but are considering their purchases more carefully.

Ms Nicholson's comments follow the publication of figures from Mintel this year that revealed sales of ethically-sourced clothing had more than quadrupled over the last five years.

However, 35 per cent of Brits said they had no interest in such items, with 23 per cent citing cost as an issue.

Recycling mobile phones could be a way to generate the cash needed to purchase such items and act in a more environmentally responsible manner.

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