Apple 'has made trendy gadgets mainstream'
7 September 2009 — 10:06 AM
Consumers may be more likely to recycle mobile phones for a model that is more fashionable, if one expert's comments are anything to go by.
Following on from a recent Microsoft study which found style to be one of the key selling points for modern gadgets and electricals, a spokeswoman for Stuff.tv said it was clear people wanted devices to match their appearance.
Linsey Fryatt, editor of the consumer technology news and reviews resource, said suggestions people were choosing these items over clothing to help provide them with a trendy look can be linked to manufacturers like Apple.
She explained this firm has brought fashionable gadgets into the mainstream and others have followed this lead.
"[Apple] changed people's views, so now you'll get gadgets in obviously lots of different colours, also different looks and it's just become much more important to people what they carry and what they're seen with," Ms Fryatt added.
According to Microsoft's Tech To Impress Report, around 43 per cent of respondents suggested they would be more likely to spend their money on gadgets than clothing.
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