Samsung Genio 'targets younger users'

10 September 2009 — 5:00 PM

The teen crowd is the target for the new Genio

Samsung has unveiled details of a new device that it hopes will be able to target the youth market.

In news that may interest teens recycling mobile phones to trade up to the latest model, the Genio will be available in a range of colours when it goes on sale next month.

The South Korean firm - which also confirmed this week that its new Galaxy device would be launched on O2 in the UK - explained the full touchscreen model would be attractive to those who focus on style.

Mark Mitchinson, vice-president of Samsung Mobile's operations in Britain, said the launch was also reflective of its commitment to this particular demographic.

"By providing one of the most innovative and stylish full touch-screen models, tailored specifically to this audience, we are confident that Samsung can increase its presence in this challenging and fiercely competitive segment," he added.

The Genio will also provide easy access to social networking facilities like Facebook and Twitter, while boasting an FM radio and other entertainment options.

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