No landline on the horizon?
16 September 2009 — 10:18 AM
Research In Motion (RIM) has made an announcement that may excite fans of one of Ireland's biggest music groups.
Stadium rock combo U2 already front the company's latest BlackBerry advertising campaign, but it has now been revealed that a new application has been launched in support of this.
RIM unveiled the U2 Mobile Album this week, which it has created in collaboration with Bono, The Edge, Adam Clayton and Larry Mullen, claiming that it offers "a rich visual experience" in addition to music from their latest CD No Line on the Horizon.
Manager Paul McGuinness said: "As music fans, the band has always enjoyed all the detail of an album gatefold or CD booklet. They want to make visual material available with their albums and this app is the ideal way to do it."
U2 have previously been the face of a campaign for one of BlackBerry's closest rivals Apple, although the marketing was not in support of the iPhone but was for its iPod media player.
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