Mobile operators 'need to offer more music options'
2 October 2009 — 2:00 PM
Consumers trading in used mobile phones might be one of a group which one commentator has suggested are demanding more from their operators.
With devices like the Nokia 5800 and 5530 XpressMusic offering a host of audio facilities, a spokesman for CCS Insight has called on operators to do more in support of this technology.
Paolo Pescatore explained in a piece for the organisation's online blog that networks like Vodafone were attempting to engage with music lovers with partnerships that boost their catalogue of tracks - but this is not enough.
He suggested operators provide more unlimited downloads, as well as increased emphasis on social networking.
"Music's bound to stay a central focus for the mobile industry," Mr Pescatore said, adding more education may also be needed if the sector is to introduce such enhanced services.
In addition to the Nokia XpressMusic range, Sony Ericsson's Walkman-branded models also focus on audio technology.
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