O2 customers 'go text crazy' over new year
5 January 2009 — 3:53 PM
More O2 customers used mobile phones to contact friends and loved ones via text message over the new year festivities than ever before, it has been claimed.
The network states that the number of SMS messages sent via its services between 07:30 GMT on New Year's Eve and the same time on January 1st 2009 reached an estimated 166 million.
It was found that this total worked out at around 1,900 messages sent every second and the carrier also revealed that lots of people appeared to be taking advantage of its Bluebook service.
Bluebook allows O2 customers to back up phone numbers on its website and save all text and photo messages received to their phone. It was estimated 16 million texts were kept online using this service during the 24-hour period.
"Customers can also save the pictures taken with their camera phone in an online album and share them with friends," O2 said of the service - which was announced in March 2008 with a £4.5 million marketing campaign.
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