HTC launches "Quietly Brilliant" campaign

26 October 2009 — 2:00 PM

HTC has a number of handsets already available

A new campaign has been launched that HTC may be hoping is enough to tempt those recycling mobile phones.

The manufacturer, which has a host of devices currently on the market including the Hero, Magic and Touch Pro 2, has announced details of its latest marketing strategy.

It was revealed that HTC will attempt to target consumers looking for a personalised smartphone experience as part of its Quietly Brilliant television and print-based media initiative

The campaign carries a tagline that urges people to consider the fact a handset should be designed to suit their individual needs - rather than the relationship be the other way around.

John Wang, chief marketing officer of the corporation, said: "Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained."

The HTC Hero is available on a number of networks, while the Magic is currently exclusive to Vodafone.

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