Google Android 2.0 'could put rivals on the back foot'

9 November 2009 — 10:38 AM

The Sony Ericsson Xperia X10 was announced last week.

One handset expert has commented on a selection of devices that may currently be on the mind of those recycling used phones.

Following the announcement of the Sony Ericsson X10 last week as the latest model to come equipped with Google's Android operating system, Conrad Longmore has noted some of the reasons the technology may be proving popular.

The Mobile Gazette editor explained that a number of free applications and a recently revised version of the software may be enough to tempt people away from Nokia's range of smartphones or those that come with Microsoft technology.

However, he added that currently the market was "highly competitive" and it was unlikely such companies would go down without a fight.

"Google's rivals will do whatever it takes to compete with them. Expect to see some new and interesting alliances formed between companies as a result," he concluded.

Dave Clarke, online marketing manager for, encouraged competition amongst the major mobile retailers: "Innovations like this can only be good for the consumer."

"Manufacturers will battle it out to have the best handset and, in the process, will raise the spec and lower the cost of new-age mobiles for everyone. Bring on the battle!"

Sony Ericsson unveiled the new X10 on November 3rd adding to other recently announced models like the Satio and Aino.

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