LG launches mobile misuse campaign

2 December 2009 — 2:00 PM

The new Pop is just one of LG's models

Those selling mobile phones to buy new handsets for their offspring may welcome the launch of a new campaign.

LG announced this week it has begun a new initiative that aims to stop the inappropriate use of devices and raise awareness of the harm certain practices can cause.

The Give it a Ponder programme is targeting teens and tweens and highlighting things like forwarding text-based gossip, sexually explicit images and other content that could be damaging to others.

Ehtisham Rabbani, vice-president of product strategy and marketing at the firm, said it was essential that this message was relayed to youngsters.

"As the leading manufacturer of texting devices, LG is committed to creating a credible and impactful program that promotes responsible mobile phone use among young adults," he added.

The manufacturer recently launched the GD510 Pop, an affordable touchscreen device that could be of interest to those recycling mobile phones.

News brought to you by envirofone.com – the UK’s largest mobile phone recycling company

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