Apple iTunes move "a positive step" for consumers

9 January 2009 — 4:40 PM

Following the announcement this week that Apple iPhone 3G users will now have access to DRM-free music, one expert has said this could be the way forward for the industry.

With the latest mobile phones increasingly focussed on providing a full multimedia experience, a spokesman for the British Phonographic Industry (BPI) said there were multiple benefits to removing restrictions on digital audio files.

Geoff Taylor, BPI chief executive, said that the music industry has moved further away from DRM in recent years and the announcement that Apple's iTunes service was to do the same was welcome.

"The availability of all the major labels' catalogues in mp3 format on iTunes … is a positive step for the digital marketplace that will benefit digital music fans as well as further strengthening labels' digital sales," he said.

Apple announced that users of the iTunes service could also expect a new pricing structure that would be implemented from April and would offer more cheap songs.

DRM - or digital rights management - encoded music places controls on downloaded content that often means it cannot be transferred between devices.

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