Smartphones being used 'for a variety of tasks'
6 January 2010 — 5:25 PM
New research has revealed that consumers are now using their smartphones for a variety of tasks including buying products while on-the-move.
Compete's Q3 2009 Smartphone Intelligence survey revealed that 37 per cent of smartphone owners have purchased something non-mobile with their handset in the past 6 months.
It was also revealed that 19 per cent of smartphone owners have purchased music from their device, 14 per cent have purchased books, DVDs, or video games and 12 per cent have purchased movie tickets.
Danielle Nohe, director of consumer technologies for Compete, said: "We're seeing notable behaviour differences across devices, so, for example, users of the Android operating system share different characteristics than Blackberry and iPhone enthusiasts."
He added that as manufacturers and marketers better understand how each group actually uses their devices, "there's a huge potential" for mobile commerce to explode in 2010.
Selling an old mobile phone could allow for an upgrade to a smartphone such as an Apple iPhone or BlackBerry.
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