Smartphones could drive use of mobile internet
7 January 2010 — 6:13 PM
The increasing number of smartphones being made available to consumers could drive the use of mobile interenet, it has been suggested.
Figures have shown that 65 per cent of smartphone users accessed the internet in October 2009 in comparison with just 28 per cent of mobile phone users.
Consumers may wish to sell their old mobile phone in order to upgrade to a smartphone which could allow them to go online while on the move.
James Gavin, senior marketing analyst at ComScore, said that it was possible to argue that the internet has always been flawed as "the most up-to-the minute, real-time distribution mechanism in the history of media is constrained by access and hardware".
He added that mobile internet could change this providing consumers with immediately accessible news, information, entertainment and communications via their handset.
The Smartphone Intelligence study by Compete recently found that 37 per cent of smartphone owners have purchased something via the internet with their handset in the past six months.
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