Apple iPhone offered by 3UK to valued customers

15 January 2010 — 4:00 PM

Customers who are considering leaving 3G operator 3UK may be interested in hearing that it is offering the Apple iPhone to people who are considering leaving the network.

A 3 spokesman confirmed the network was offering the handset as a way to prevent it losing customers, which could encourage consumers to recycle their old mobile in order to get an iPhone.

"For some months we've been offering a very small volume of iPhone 3Gs sourced from European distributors as a retention offer to a small number of our existing customers," he said.

Reports suggest that it is unlikely that 3 will add the handset to its portfolio of mobiles as it does not support its internet services.

Matt Hatton, research director for Analysys Mason, suggested that using the iPhone to retain customers is not a new tactic and that if it is valuable to attract consumers it can also be used to keep them.

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