Acer looks to break into smartphone market

20 January 2010 — 3:42 PM

Consumers could soon be able to trade in their old mobile phone for an Acer handset, as the manufacturer looks to attract networks.

Acer has announced that it is in talks with all the UK operators and large mobile phone retailers, reports Mobile Today.

Improving its Android portfolio is the main focus for the company at present. It launched Liquid, its first Android smartphone, in December in the UK and is planning to launch its second Android smartphone near the end of the first quarter.

Julien Bertheuil, Acer's business development manager, said: "We want to multiply our routes to market both with retailers and network operators as part of Acer's move to be recognised as a smartphone brand in the UK consumer's mind."

He added that the company was planning to roll out its products on a wider path.

Acer states that since its creation in 1976 it has aimed to remove the barrier between people and technology.

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