Ovi Maps available to Nokia customers for free
25 January 2010 — 3:36 PM
Selling a used phone to upgrade to a new Nokia handset could be an option for consumers who wish to use their mobile phone as a navigation system.
Nokia has revealed that its OviMaps navigation and mapping services will be available to its customers to download for free and predicts that the decision could double the current size of the mobile navigation market.
Natasha Stokes, editor of Mobile Choice, said: "Nokia has announced plans to halve its smartphone production this year, so increasing the desirability of their existing portfolio by bundling free satnav is one way to maintain its bottom line."
She added that the move indicates a desire by the mobile manufacturer to develop a greater presence in the mobile services sector.
Research from Gartner found that mobile phone sales worldwide totalled 308.9 million units in the third quarter of 2009, demonstrating a 0.1 per cent increase on the same period the previous year.
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