Nokia launches 'iPhone challenging X6'

29 January 2010 — 8:30 PM

Nokia has revealed that it will launch its iPhone-challenging X6 handset through a variety of campaigns.

The mobile manufacturer hopes to attract consumers and if its campaign succeeds then people may wish to recycle their old mobile for cash to put towards the new handset.

TV, print and digital media advertisements will combine with an online search across the country to find Nokia's 'X6 All Areas' entertainment reporter, reports Marketing Week.

Fiona Bosman, head of brand at Nokia UK, says: "The X6 embodies youthful entertainment and this will be the entertainment experience of a lifetime for the finalists. They will have to work very hard to impress our judging panel, but it will be worth it as the winner will be assured of a fantastic year."

She added that the campaign will engage the audience and inform people that the X6 handset is a "must-have all round entertainer".

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