Consumers engaging via different methods

3 February 2010 — 3:18 PM

Consumers engaging in a number of ways

Consumers are using their handsets to engage with friends and family in a number of different ways, it has been revealed.

Research by Motorola found that 87 per cent of Brits share content across devices on a regular basis, while at home and on the move.

Steve McCaffery, vice-president Motorola home and networks mobility for Europe, the Middle East and Africa, said: "The internet, social networks and smartphones have changed how consumers of all ages engage with content. It's now on their terms."

He added that the findings reveal that the industry must continue to develop ideas and services which make the consumer experience as "intuitive, individual and interactive as possible".

Julie Snape, head of marketing for Envirofone, commented: "This is such a lovely side of mobile phone use. Staying in touch with friends and family has never been so simple, and it gets easier with each new handset that emerges onto the market - so now there's no excuse for not calling your mum!"

The survey also found that 84 per cent of consumers would prefer to access social media using their mobile phone.

People who wish to access the internet while on the move may wish to consider mobile recycling in order to receive cash to put towards a new mobile phone.

News brought to you by - the UK's largest mobile phone recycling companyADNFCR-2059-ID-19594877-ADNFCR

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