Mobile apps 'increasingly popular'

4 February 2010 — 11:52 AM

Apps are proving popular with consumers

Nokia has reported record results for its Ovi Store, suggesting that the mobile application download market is expanding in size.

The manufacturer revealed that the Ovi Store is now serving more than one million application downloads each day.

Consumers may wish to consider mobile recycling as an option in order to receive cash to put towards a new handset that is compatible with applications such as free navigation and mapping service Ovi Maps.

Commenting on Apple's success with the App Store, Tim Green, executive editor of Mobile Entertainment magazine, said: "It's very quick, easy to pay for; the whole thing just works and it works for the developers as well."

He added that Apple also benefit from being able to focus their efforts on one handset, whereas manufacturers such as Nokia have to contend with a number of different screen sizes and user interfaces on its devices.

A report from Gartner predicts that during 2010, consumers will spend $6.2 (£3.8) billion in mobile application stores and that income from advertising is anticipated to generate $0.6 billion.

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