O2 offers Priority Tickets with Shazam iPhone app

10 February 2010 — 5:43 PM

Priority Tickets may encourage mobile recycling

Mobile phone network O2 has extended its Priority Tickets offers to users of the popular Apple iPhone app Shazam.

Customers will receive adverts for bands and artists that they have tagged using the service and be offered the opportunity to purchase tickets up to 48 hours in advance of them going on general sale.

Shadi Halliwell, head of UK Brand Communications at O2, said: "We're always looking at innovative ways in which we can engage customers with Priority Tickets and make sure they hear about pre-sales for their favourite bands."

He added that Shazam is one of the most popular apps on the Apple iPhone and a "perfect way" to reach potential customers.

Customers will only receive information about artists who they have expressed an interest in via the music app when it is announced that they will play the O2 or one of the O2 Academy venues around the country.

Consumers could wish to recycle their old mobile to upgrade their handset to an iPhone.

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