Mobile phone applications 'increasing in usage'

16 March 2010 — 11:35 AM

Mobile recycling an option to consider?

An increase in the use of mobile phone applications is seeing them being adopted by businesses so that they can communicate more effectively with staff, it has been suggested.

The comment follows a report from consulting and market research organisation research2guidance predicting there will be 970 million smartphone users globally by the end of 2013.

Mobile recycling may be one option worth considering for those who are looking to upgrade to new smartphones and begin making use of apps.

Julie Snape, head of marketing at Envirofone, says: "Apps are taking the world by storm. You could use the money you make trading in your old mobile phone to buy a smartphone and keep up-to-date with everything from breaking business news to cinema listings."

Nic Newman, head of strategy and Europe, the Middle East, and Africa operations at TigerSpike, speaking at UC Expo, suggested that employees said "actually, what I really want is, on the way home, in the pub, with my friends who I also work with, the chance to upload a video, maybe SMS in an idea and see that appear on my company intranet".

He added that people have said that the technology provides them with a way to easily communicate with their company and in a manner that will be taken notice of.

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