Cash incentives 'can encourage greener choices'

20 January 2009 — 1:56 PM

People are more encouraged to make greener choices if they can see the financial benefits, it has been suggested.

In news that could encourage mobile phone recycling, a spokeswoman for Marks & Spencer (M&S) said it was not easy to force people to make decisions that were socially and ecologically responsible.

Carmel McQuaid, climate change manager for M&S, advised if people can see how they will benefit from a process that will be kinder to the environment they are much more likely to get involved.

"We realise that just preaching to [consumers] isn't the right way forward," she said, adding that cash incentives were a much better way forward.

"It's another way of getting people to do things."

A recent report from Markettiers offered a number of tips on how people can save money while going green at the same time.

Consumers may also find they can obtain cash for mobile phones they no longer use - which can be put towards paying for the latest contracts.

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