LG shows consumers the ins and outs of mobile phone recycling
25 March 2010 — 5:37 PM
LG has revealed a new environmentally-friendly programme that encourages mobile phone recycling.
At the CTIA Wireless 2010 event, the handset maker will unveil its ecoMobilization programme that allows consumers to discover exactly what happens when a device is broken down for mobile phone recycling.
Consumers will work through large touchscreens and earn points as they learn about which components can and cannot be recycled.
Once they have completed their task, the points they have earned can be ploughed back into the LG programme or donated to the Environmental Defense Fund or the Save the Music Foundation.
Ehtisham Rabbani, corporate vice-president of marketing and innovation for LG mobile phones, said: "Our current technology, marketing partnerships and social initiatives mirror our strategy of listening to consumers to create products and programmes that will resonate with them, echoing their values and wants."
Mobile phone recycling could be one of the strategies adopted by organisations in order to improve their environmental reputation.
The Environment Agency has reminded businesses that the Carbon Reduction Commitment comes into effect at the start of April, meaning some firms have to start reducing their energy usage to reduce carbon emissions.
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