Mobile phone users 'fascinated with celebrity news'

29 March 2010 — 11:44 AM

Recycling an old mobile could let you keep up to date with the news.

Consumers are increasingly using their mobile phones to keep up to date with the latest celebrity news, if recent findings are anything to go by.

The Orange Digital Media Index found that celebrity searches had increased by 800 per cent since the previous report and showed the largest increase in any search term including "music", "social networking" and "entertainment".

Dave Clarke, online marketing manager at Envirofone, said: "Nowadays, people want mobile phones that can do it all. That includes being able to get the latest news about their favourite stars on the move. Trading in your old mobile phone for cash makes it easier to afford the best new handsets on the market."

Girls Aloud singer and X Factor judge Cheryl Cole topped the list of the most searched for celebrities and fans of entertainment gossip may wish to consider recycling their old mobile to purchase a new handset and start searching themselves.

Paul Jevons, director of products, portals and services for Orange, said: "Mobile searches are a real barometer of fame and reflect the public's fascination with celebrities when on the move."

He added with Britain’s Got Talent on the horizon, "the nation’s other sweetheart Amanda Holden" could challenge Cole for the most searched spot.

Britain's Got Talent 2010 is set to hit screens this Spring and people might find that a new mobile phone gives them the latest news.

News brought to you by envirofone.com - the UK's largest mobile phone recycling companyADNFCR-2059-ID-19693158-ADNFCR

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