Mobile recycling could get users a smartphone
27 April 2010 — 7:00 PM
Selling an old mobile phone could with Envirofone could allow consumers to make an upgrade to a new smartphone.
And if recent suggestions are anything to go by they may be able to continue their purchases using the new device.
Recent research by the Internet Advertising Bureau and PricewaterhouseCoopers found that the total spend on mobile phone advertising increased by 32 per cent year-on-year to a new high of £37.6 million.
This came despite a contraction in the advertising sector last year, suggesting that businesses are looking at making a sale through mobiles.
"Very few people actually make purchases on their mobile phone yet, so this is holding things back a little bit," said Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers.
Currently people are using their phone for media applications but once they begin to make more purchases mobile advertising will become more important, she suggested.
Apple recently launched its new mobile advertising platform - iAd.
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